For product information visit getabout.co — this page is for potential investors and partners.
There are 10,000 hostels in Europe serving millions of young travellers every night. Until now, nobody has known what those guests actually do during their stay — where they go, who they meet, how far they walk, what makes them say it was the best night of their trip. Hostelworld knows the booking. TripAdvisor knows the review. Get About knows everything in between.
Get About builds location-based activity products for hostels — city races, guided tours, and morning run clubs — and in doing so collects the only structured dataset of traveller behaviour between check-in and checkout. The SaaS tools are the mechanism. The data is the strategic asset. Booking platforms are building toward social travel from the booking end. Get About builds toward it from the in-stay end. Together we close the loop.
The European Commission's 2026 Sustainable Tourism Strategy places data and AI at the core of EU tourism competitiveness. The DEPLOYTOUR project is actively building the European Tourism Data Space. Get About's GPS movement data, social connection patterns, and city exploration behaviour is exactly the dataset this initiative is designed to surface. We are building at the right moment — the strategy was published months ago and runs for a decade.
There are approximately 10,000 hostels in Europe. At £1 per bed per month, full European market penetration generates £12m ARR from subscriptions alone. Combined with data licensing to booking platforms, tourism boards, and city councils, total revenue potential exceeds £21m annually. Realistic acquisition valuation at 2,500 hostels: £30-50m. At full European market penetration: £100-200m.
Guest Experience Scores per hostel. Better ranking signals than star ratings alone.
Where tourists actually go. Neighbourhood penetration. City exploration at street level.
Contribution to the European travel behaviour dataset. Non-dilutive grant funding potential.
We are currently in beta with our first hostel partners. A formal investor pack including pitch deck, financial projections, and data strategy documentation will be available Q1 2027. Get in touch to register interest.
Get in touch → hello@getabout.co